CAREER SUMMARY

Jonathan Sullivan is a senior digital leader with 21 years of experience in digital strategy, product management, commerce, data utilization, and holistic digital transformation.

He has experience working within Fortune 200 global corporations and major agency networks. His specialties include digital strategy, roadmap development, digital commerce, digital business model development, transformation, CRM, data strategy, product management, marketing technology, P&L management, and global team leadership.

​Currently, he is the Executive Director of Web Engagement & Ecommerce Strategy at Kaplan, where he leads a team of digital strategists and UX experts in transforming education through world-class digital experiences. He is responsible for the holistic online customer experience strategy and digital product roadmap for all Kaplan North America business verticals.

PROFESSIONAL EXPERIENCE

Executive Director, Web Engagement & Ecommerce Strategy - Web Product Lead, North America
Kaplan North America, 2021 - Present, Chicago, IL

• Lead a team of digital strategists and UX experts as we transform education via world-class digital experiences supporting test preparation, performance training, industry credentialing, and university support services.
• Responsible for the holistic online customer experience strategy and digital product roadmap for all Kaplan North America business verticals including pre- college, college, and post-college.
• Drive growth via a portfolio of B2C and B2B digital commerce experiences. Responsible for conversion and conversion rate optimization.
• Oversee the UX/UI center of excellence responsible for ensuring a common design language across multiple product lines.

Director, Head of Digital Experience & E-commerce Strategy
Aspen Dental Management, Inc. (ADMI), 2019 - 2021, Chicago, IL

• Led patient and practice digital experience strategy and oversaw the digital product roadmap for the ADMI portfolio of brands (Aspen Dental, Aspen Dental Recruitment & WellNow)
• Oversaw digital product development inclusive of online, mobile, and in-clinic digital experiences for 900+ retail locations and led digital innovation and transformation across ADMI portfolio
• Developed Aspen Dental digital commerce vision; increased online bookings by 70% YOY resulting in $1B+ treatment plan value

Global Director, Digital Experience & E-commerce - Digital Business Officer
PPG Industries, 2017 - 2019 (2 years), Pittsburgh, PA

• Led digital business and product strategy for global Architectural Coatings Consumer & Pro Segments
• Oversaw 40+ digital product strategy leads in 8 countries across North America & EMEA & APAC
• Led digital transformation including consumer experience, brand communications, service optimization, delivery and logistics, sales effectiveness, manufacturing 2.0, and operational excellence
• Led digital data & intelligence strategy responsible for data governance, utilization, and protection
• Oversaw global Relationship Marketing strategy and SAP Hybris implementation across North America, EMEA, and ANZ; established business utilization strategy including local, regional, and global frameworks

Senior Vice President, Digital Strategy & Digital Business Development
Weber Shandwick, 2014 - 2016, Chicago, IL

• Led strategic digital and social counsel for top-tier agency clients
• Oversaw Paid Media discipline leading content distribution strategy resulting in $6M+ business growth • Directed agency digital vendor selection and content partner relations
•  Served as a member of the Weber Shandwick Global Consumer digital leadership team
• Client experience included but was not limited to ALDI, Bank of America, Nestle, Mars, McCormick, MilkPep, Olives from Spain, Mondeléz, Avocados From Mexico, State Farm, Abbott Nutrition, Abiomed, American Academy of Periodontology and Essilor

Director, Global Digital Marketing & E-commerce
Valspar Corporation, 2012 - 2014, Chicago, IL

• Directed a team of talented digital marketers to drive campaigns across all digital channels
• Created a digital content ecosystem across online, social, mobile and in-store
• Launched in-store digital color touchscreen experience to drive consumer interaction and conversion
• Directed e-commerce launch of Valspar’s Devine Color brand across multiple channels
• Optimized digital media budgets by 20% YOY to meet shift in media consumption
• Increased social media engagement by more than 1200% YOY
• Led the development of multi-screen digital media plans to capture second-screen consumers
• Achieved multiple 1M + views YouTube campaigns leveraging targeted media to extend audiences
• Served as global lead for digital CMS/CRM platform selection and execution

Senior Manager, Digital & E-commerce Marketing
Stanley Black & Decker , Inc., 2010 - 2012, Baltimore, MD

• Served as Head of Digital for the brands of Black & Decker, DEWALT, Stanley, Bostitch, and Porter-Cable
• Led the implementation of multi-channel digital campaigns—increased brand traffic by 25% YOY
• Surpassed e-commerce sales targets and increased conversions +10% YOY
• Grew social acquisitions by 200% YOY via targeted social campaigns
• Served as key business lead for global web content management system

Manager of Interactive Media Marketing & E-commerce
National Aquarium, 2006 - 2010, Baltimore, MD

• Managed the Aquarium's award-winning interactive properties including web, social, mobile, and e-communications
• Facilitated growth opportunities to generate more than $7 million in online revenue in 2009
• Increased online e-commerce conversion rates by more than 20% in less than one year
• Established unified e-communications product line; provided strategic direction for all e-communications
• Compiled and analyzed data for interactive properties; produced interactive media metrics report
• Oversaw organic and paid search campaign; maintained interactive agency relationships
• Served as interdepartmental liaison and founding member of Aquarium's Interactive Media Committee
• Managed interactive media team; maintained department

Senior Interactive Producer, Interactive Media
Maryland Public Television (PBS), 2004 - 2006, Baltimore, MD

• Provided strategic direction for MPT's interactive publishing, including web and e-communications
• Served as liaison with national public television interactive content and programming
• Established e-communications product line including television line-up distribution and donation lead generation
• Oversaw the creation of interactive programming guides in conjunction with on-screen programming

New Media Section Producer & Design Lead
U.S. News & World Report, 2000 - 2004, Washington, DC

• Served as interactive/creative lead for award-winning Usnews.com, including the "America's Best" series
• Recommended direction for online edition of U.S. News & World Report magazine
• Established and produced e-news series to a circulation of more than 2 million readers weekly
• Managed advertising throughout interactive properties; provided creative direction for advertising partners
• Enforced style guidelines to insure proper branding and brand management

EDUCATION

University of Southern Mississippi, BFA Program, Graphic Communications Curriculum

AWARDS & HONORS

• PRSA Chicago Skyline Awards + Mashies - M&M’S RedNoseDay (2016)
• Brand Film Festival + PR Week Digital Awards - Newtons “Meet the Newtons” (2016)
• Webby Awards, Official Honoree, Valspar Color Trends (2014)
• W3 Award Silver, Activism, W3 Award Silver, Best Design - National Aquarium (2009)
• Addy, AquaFaces - National Aquarium (2008)
• Webby Awards, Official Honoree - National Aquarium (2006)
• Internet Advertising Competition, Best Non-profit Campaign - National Aquarium (2006)
• ​National Magazine Award (ASME), General Excellence Online - Usnews.com (2001)