PROFESSIONAL EXPERIENCE

Director, Head of Digital Experience
Aspen Dental Management, Inc. (ADMI) , Chicago, IL 2019-Present

• Leads patient and practice digital experience strategy, marketing technology vision and digital roadmap for the ADMI portfolio:
  • Aspen Dental, Aspen Dental Recruitment & WellNow
• Oversees digital product development inclusive of online, mobile, and in-clinic digital experiences
• Leads digital innovation and transformation across ADMI portfolio
• Drives Aspen Dental digital business strategic vision
• Manages ADMI digital experience center of excellence

Global Director, Digital Experience & Commerce, Digital Business Officer
PPG Industries , Pittsburgh, PA 2017-2019

• Led digital business strategy for global Architectural Coatings Consumer & Pro Segments
• Oversaw 40+ digital strategy and commerce leads across North America, EMEA
• Led digital experience and transformation strategy including consumer experience, service-based innovation, product delivery, product/brand communication, and operational excellence
• Oversaw global Relationship Marketing strategy and CRM implementation across North America, EMEA, and ANZ; sets business utilization strategy including local, regional, and global frameworks
• Led digital data & intelligence strategy responsible for data governance, utilization, and protection

Senior Vice President, Digital Strategy, Social Media & Paid Media
Weber Shandwick , Chicago, IL, 2014-2016

• Led strategic digital, social and content distribution counsel for top-tier agency clients
• Oversaw Paid Media discipline leading content distribution strategy resulting in $6M+ business growth
• Directed agency digital vendor selection and content partner relations
• Served as a member of the Weber Shandwick Global Consumer digital leadership team
• Client experience includes but is not limited to ALDI, Bank of America, Nestle, Mars, McCormick, MilkPep, Olives from Spain, Mondelēz, Avocados From Mexico, State Farm, Abbott Nutrition, Abiomed, American Academy of Periodontology and Essilor

Director, Digital Marketing, E-commerce & Social Media
Valspar Corporation , Chicago, IL, 2012-2014

• Led consumer and trade digital strategic initiatives for global Architectural Coatings division
• Directed a team of digital marketers to drive campaigns across all digital channels
• Created a digital content ecosystem across online, social, mobile and in-store
• Launched in-store digital color touchscreen experience to drive consumer interaction and conversion • Directed relaunch of Valspar UK digital platform and brand reposition in UK DIY market
• Directed e-commerce launch of Valspar’s Devine Color brand across multiple channels
• Increased social media engagement by more than 1200% in 2013 YOY
• Led the development of multi-screen digital media plans to capture second-screen consumers
• Achieved multiple 1M + views YouTube campaigns leveraging targeted media to extend audiences • Served as global lead for digital CMS/CRM platform selection and execution

Senior Manager, Digital, Social & E-commerce Marketing
Stanley Black & Decker , Baltimore, MD, 2010-2012

• Served as Head of Digital for the brands of Black & Decker, DEWALT, Stanley, Bostitch, and Porter-Cable • Led the implementation of multi-channel digital campaigns—increased brand traffic by 25% YOY
• Surpassed e-commerce sales targets and increased conversions +10% YOY
• Grew social acquisitions by 200% YOY via targeted social campaigns
• Served as key business lead for global web content management system

Manager, Interactive Media Marketing
National Aquarium Institute , Baltimore, MD, 2006-2010

• Managed the Aquarium's award-winning interactive properties including web, social, mobile, and e-mail
• Facilitated growth opportunities to generate more than $7M online revenue in 2009
• Increased online e-commerce conversion rates by more than 20% in less than one year
• Established unified e-communications product line; provided strategic direction for all e-communications • Oversaw organic and paid search campaign; maintained interactive agency relationships

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Senior Interactive Producer, Interactive Media
Maryland Public Television (PBS) , Baltimore, MD, 2004-2006

• Provided strategic direction for MPT's interactive publishing, including web and e-communications
• Served as liaison with national public television interactive content and programming
• Established e-comm product line including television line-up distribution and donation lead generation
• Oversaw the creation of interactive programming guides in conjunction with on-screen programming

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New Media Section Producer
U.S. News & World Report , Washington, DC, 2000-2004

• Served as creative lead for award-winning Usnews.com, including the "America's Best Colleges" editions • Launched monetization plan for USNews.com—created first digital e-commerce product
• Recommended direction for the online edition of U.S. News & World Report magazine
• Established weekly e-news series—increased circulation to more than 2 million readers weekly
• Managed advertiser relationships and placements throughout USNews.com​

EDUCATION

University of Southern Mississippi, BFA Program, Graphic Communications Curriculum

AWARDS & HONORS

• PRSA Chicago Skyline Awards + Mashies - M&M’S RedNoseDay (2016)
• Brand Film Festival + PR Week Digital Awards - Newtons “Meet the Newtons” (2016)
• Webby Awards, Official Honoree, Valspar Color Trends (2014)
• W3 Award Silver, Activism, W3 Award Silver, Best Design - National Aquarium (2009)
• Addy, AquaFaces - National Aquarium (2008)
• Webby Awards, Official Honoree - National Aquarium (2006)
• Internet Advertising Competition, Best Non-profit Campaign - National Aquarium (2006)
• ​National Magazine Award (ASME), General Excellence Online - Usnews.com (2001)