I am a senior digital leader with 18 years of in-depth experience across digital strategy, digital commerce, CRM-enabled relationship marketing, and holistic digital transformation. I have client and agency experience within Fortune 200 global corporations as well as major agency networks.
Most recently at PPG, I served as Global Head of Digital and E-commerce managing 40+ digital strategist in 8 countries responsible for the digital business model development and the holistic digital customer journey including digital experience, commerce, and CRM-enabled relationship marketing. Additionally, I oversaw the digital intelligence and data utilization strategy.
Previously, I served as Senior Vice President of Digital, Social, Paid Media & Content Distribution at Weber Shandwick Chicago. In this role, I provided strategic marketing counsel for top-tier agency clients and oversaw the paid media and content distribution discipline resulting in $6M+ business growth YOY. I directed agency digital vendor selection and content partner relations and served as a member of the Weber Shandwick Global Consumer digital leadership team. Client experience included ALDI, Bank of America, Nestle, Mars, McCormick, MilkPep, Olives from Spain, Mondelēz, Avocados From Mexico, State Farm, Abbott Nutrition, Abiomed, American Academy of Periodontology and Essilor.
Prior to Weber Shandwick, I served as Head of Global Digital Marketing, Social & E-commerce for Valspar Corporation, one of the largest global coatings manufacturers in the world, providing coatings and coating intermediates to a wide variety of customers. At Valspar, I managed a team of digital marketers responsible for implementing digital strategy across web, mobile, social, and user-generated content for the brands of Valspar, Cabot Stain, Plastikote, Wattyl, Devine Color, The Paint Drop, and Guardsman.
Earlier in my career, I led digital and e-commerce marketing at Stanley Black & Decker for the brands of Black & Decker, Stanley, DEWALT, Porter Cable, and Bostich and held digital roles across news media, television, and not-for-profit in the Washington, D.C. and Baltimore areas.