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DIGITAL STRATEGY LEADER

JONATHAN SULLIVAN

CAREER SUMMARY

I am a senior digital leader specializing in holistic digital strategy, commerce, data utilization, and digital transformation. I have been fortunate to hold positions in Fortune 200 global corporations and major agency networks, providing a unique perspective to my holistic approach.

Highlights of my experience include:

  • Head of Digital Experience and Commerce Strategy at Aspen Dental. At Aspen Dental, I am responsible for patient and practice digital strategy and oversee the digital product roadmap for the ADMI portfolio of brands including Aspen Dental, WellNow Urgent Care, and Clear Choice Implant. I developed the digital business vision responsible for the growth of online bookings to one million appointments annually (up 70% YOY) valued at $1B in planned treatment plan value.
  • Global Head of Digital and E-commerce at PPG. At PPG, I managed forty digital strategists in 8 countries responsible for the digital business model development and the holistic digital customer journey, including digital experience, commerce, and CRM-enabled relationship marketing. Additionally, I oversaw the digital intelligence and data utilization strategy.
  • Senior Vice President of Digital Strategy at Weber Shandwick. In this role, I provided strategic marketing counsel for top-tier agency clients and oversaw the digital strategy for ALDI Grocery Retail USA, resulting in $6M+ business growth YOY.
  • Head of Global Digital Marketing, Social & E-commerce for Valspar. At Valspar, I managed a team of digital marketers responsible for implementing digital strategy across web, mobile, social, and user-generated content for the brands of Valspar, Cabot Stain, Plastikote, Wattyl, Devine Color, The Paint Drop, and Guardsman.
  • Senior Manager, Digital and Ecommerce Marketing, DIY at Stanley Black & Decker. In this role, I was responsible for the digital strategy of Black & Decker, Stanley, DEWALT, Porter-Cable, and Bostich. I led the selection of the Sitecore content management platform and oversaw the redesign and relaunch of BlackandDecker.com. Key results included brand traffic growth by 25% YOY, e-commerce conversions increase 10% YOY, and social acquisitions growth by 200% YOY.​​

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  • HOME
  • ABOUT JONATHAN
    • RECOMMENDATIONS
  • RESUME
  • MY WORK
    • CASE STUDIES
  • GET IN TOUCH
  • Photography